EVOO
The AOA is running a series of olive oil assessment and judges training courses in March 2014, with separate days covering Basic – Introduction to EVOO and Advanced – Assessment…
“Building Bridges” was the theme of the International Congress of Extra Virgin Olive Oil held recently in Córdoba, Spain. One of its main objectives is the creation of an international…
Back in the spring, I noticed that a whiff of the cold-pressed extra virgin olive oil in the cupboard brought to mind a recent engine oil change rather than my…
The AOA has developed a television commercial featuring leading nutritionist Joanna McMillan, which will air between 1 –21 December. The 30-second commercial will be shown in Sydney, Melbourne, Brisbane, Perth…
There has been excellent media publicity from the NZ EVOO Awards and the key winners have reported a surge in enquiries for their products. Olives NZ executive officer Gayle Sheridan…
As part of its aim to raise consumer awareness about NZ EVOO, Olives New Zealand is undertaking a pilot promotional program using ‘shelf wobblers’. The wobblers will show the OliveMark…
There was excellent newspaper coverage of this year’s awards, accompanied by Olives New Zealand advertising in the three main daily papers – DomPost – Life, Herald – Bite, and Press…
Proof of quality for producers, Olives NZ Certification also provides a guarantee of authenticity for consumers via licensed use of the OliveMark® on certified products – and thereby a leading…