Project Popeye

More than 1000 Extra Virgin Olive Oil (EVOO) consumers have provided valuable quantitative insights into the attitude and usage of the product through the completion of two consumer surveys.

Titled Project Popeye, the consumer surveys took place in 2016 and 2017 through an online questionnaire, as part of a Hort Innovation Olive Fund project.

Each survey was completed by a sample size of more than 500 EVOO users who purchased the product in the previous 12 months.

Project Summary: “Exploring the mind of an EVOO user”