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Jews, Arabs join forces to promote Israeli olive oil

Mar 21, 2014
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People shopping for high-quality olive oil may one day skip the Italian and Spanish varieties and reach for the Israeli brands. The creation of an international market for its product is a distant goal of the Israeli Olive Board, according to its emissary, Adi Naali, who recently spoke to a gathering of some 50 people…

Novel eye-tracking study holds promise for improving label designs

Mar 21, 2014
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Utilising eye-tracking technologies to assess how health conscious consumers perceive food products could help manufacturers improve label designs and better promote healthy products, say researchers. You can read more on this fascinating topic in the June edition of Olivegrower & Processor, where we feature an article on neuromarketing applications for olive oil by industry specialist…

Farmers, businesses tap into Japan’s nascent olive industry

Mar 21, 2014
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Six years ago, persimmon farmer Mitsuhiko Fujita made up his mind to try something different – he decided to plant olive trees. Ukiha is renowned for its persimmons, so it was a big decision for Fujita. But it was a gamble that has really paid off. Today, there are 50 farmers in the city cultivating…

Eleotechnia exhibition showcases innovation

Mar 21, 2014
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The 6th Annual Eleotechnia Mediterranean Exhibition of Olive Oil opened with a record number of participants. The four-day event began on March 7 at the Ellinko Airport in Athens featuring 230 businesses involved in the export, production and marketing of Greek olive oil. Eleotechnia featured several speakers and seminars and it’s considered the largest exhibition…

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