Marketing
An Oakland-based olive oil company is facing a lawsuit from the North American Olive Oil Association for making what the association called “false, misleading and scientifically unsubstantiated statements” about olive…
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Fancy yourself a budding photographer? Have some images of olive oil, olives, olive trees or an olive grove that you would love to see on the cover of the olive…
Read MoreImagine owning a small piece of Italy and opening your door to a delivery of fresh, artisanal olive oil. Nudo Adopt is an online retailer that offers consumers around the…
Read MoreAs food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable. http://www.oliveoiltimes.com/olive-oil-business/social-status-fashion-drive-consumer-food-choices/52487
Read MoreA US District Judge granted class certification to those who bought any brand Filippo Berio olive oil with the exception of their organic olive oil, between May 2010 and June…
Read MoreKPMG and the Consumer Goods Forum recently polled 400 consumer goods retail and manufacturing executives from 27 countries. They’ve pulled the data for the 34% of respondents that were from…
Read MoreThe Fantastic Food + Drink Show is a new trade event for the specialty food business, celebrating “premium, gourmet, handcrafted, delicious and unique”. The organisers say the event will…
Read MoreShoppers believe foods are better quality when the packaging looks eco-friendly, and could be willing to spend more as a result, researchers say.
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