Marketing
Sticking to the truth and not shying away from comment are sound strategies when an unexpected crisis like a product recall arises, writes director of Ingredient Communications’ Richard Clarke.
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Elevate the living standards of Palestinian farmers and enjoy olive oil made from some of the oldest olive trees in the world.
Read MoreThe maker of Nutella is fighting back against claims that a key ingredient in the hazelnut and chocolate spread may cause cancer. Italian food giant Ferrero recently launched an advertising…
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Two-thirds of shoppers plan to buy products online more in 2017 than last year, but this uptick may not materialize for companies that fail to offer strong web content beyond…
Read MoreA new report by industry giant Unilever shows that consumers’ belief in the social or environmental welfare of brands hugely affects their purchasing decisions.
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Olive oil producer Myst has developed a new virgin olive oil infused with 24 karat gold. Each bottle of Myst Gold is based on Myst’s gourmet olive oil and contains…
Read MoreImport trends suggest a dramatic change in the ways olive oil reaches American end users and the successful transition by Spain and others toward marketing their national brands to foreign…
Read MoreGlencore PLC’s got oil trading covered these days, from the crude that drives the global economy to the dressing for your salad.
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