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Unraveling food industry lies – that’s not real olive oil you’re using

Oct 2, 2012
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Considered by many to be one of the healthiest plant-based fats, extra virgin olive oil (EVOO) has gained considerable notoriety in recent years for its ability to lower heart disease risk and cholesterol levels, among other benefits. Unfortunately, much of the so-called olive oil sold in stores today is not actually olive oil, but rather…

Drought in Spain severely reduces olive crop sending price of olive oil surging

Oct 2, 2012
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The price of olive oil is set to soar in Britain’s High Street stores after drought in Spain severely reduced the crop harvest, a new report showed yesterday. Shoppers are being warned that they will soon face hefty hikes in the cost of the popular kitchen cupboard staple as supplies are hit. Wholesale prices of…

Successes and failures case study: Olivari Mediterranean Olive Oil – essential reading for those in the food sector

Oct 2, 2012
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Research and Markets has announced the addition of the “Successes and Failures Case Study: Olivari Mediterranean Olive Oil” company profile to their offering. Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This…

Indian pomace oil brand responds to complaint on health claims

Oct 2, 2012
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Leonardo Olive Pomace Oil, one of the leading olive oil brands in India, was served a notice by the Advertising Standards Council of India (ASCI) to withdraw its print advertisement claiming health benefits of the product. The advertisement had claimed that Leonardo Olive Pomace Oil “helps fight cholesterol and heart disease,” “lowers blood pressure,” “controls…

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