Successes and failures case study: Olivari Mediterranean Olive Oil – essential reading for those in the food sector

Research and Markets has announced the addition of the “Successes and Failures Case Study: Olivari Mediterranean Olive Oil” company profile to their offering. Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how the Olivari Olive Oil brand has successfully differentiated its proposition in a somewhat crowded olive oil category through a first-of-its-kind packaging innovation.