Oils ain’t oils

Coles has announced that all Coles Brand olive oils will fully comply with the Australian standard for olive oils by the end of December 2012. This focus on promoting Australian-made extra virgin olive oil has led to a 50% increase in sales over the past 12 months and encouraged more than one million customers to buy the product from the retailer during this period, Coles announced in a media release.
“Coles will be the first national supermarket in Australia to have all private label olive oils fully compliant with the Australian quality standard as we voluntarily apply it to all Coles Brand olive oils, including our imported olive oil sourced from Spain,” the statement said.