Extra virgin olive oil – a Yotam Ottolenghi taste test

Britain is still in love with extra virgin olive oil it seems, but not at any cost. A report this week from market analysts Kantar Worldpanel shows shoppers bought almost 5% more over the year, but sales for brands like Napolina, Don Mario, and Filippo Berio slid, thanks to the premiums’ average price rise of 16%. People are turning to own label versions, and, while some of those lack flavour, others are fine.