Surveys

The biennial Australian Organic Market Report on-line Value Adder and Marketer Survey is now open. Certified organic businesses involved in value adding (processing) or marketing (wholesaling, importing/exporting and retailing) are strongly encouraged to complete the survey, being conducted by Swinburne University and Mobium. The AOMR 2012 will include data from farm gate to retail, including data by sector and analysis of market trends. This year’s will include this year an expanded consumer and market trends section, including research on country of origin, market outlets, etc. Value adders and marketers certified for organic processing, wholesaling or retail can access the survey by emailing Jue Chen at: [email protected]. The report will be launched on 26 October 2012.

The Australian Olive Association has said it will receive $200,000 in Federal Government grants and will earmark the monies for “a high profile marketing campaign”. The new grant comes on the back of around $300,000 in grants provided to the AOA in recent years. Attracting Federal funding is a good result by the AOA and a real positive for all involved in the olive industry, but how is this money best spent?