Labelling
A South Australian company has been fined $13,000 for mislabelling its product as extra virgin olive oil, when it wasn’t. The oil was produced by the Big Olive Company, of Tailem Bend, between December 2010 and March 2011. It was sold in 500ml bottles labelled as Oz Olio. The Australian Competition and Consumer Commission has tested seven extra virgin olive oil labels, including imports, but at this stage has only fined The Big Olive.
Country of origin labelling (COOL) looks set to cause manufacturers serious headaches and extra cost burdens when the new rules start coming into force in 2014.
While the initial regulations relate primarily to meat products, plans will see COOL extended to a much wider range of products in the near future, and will also affect nutrition labelling, so it’s an issue we should all be abreast of – Ed.
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