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Australian olive oil producers use QR codes to reassure Chinese of authenticity

Australian Authentic chairman and WA olive producer Chris Mercer with a specially labelled bottle.

Australian Authentic chairman and WA olive producer Chris Mercer with a specially labelled bottle.

Chinese consumers of specially marked Australian Olive Oil will soon be able to scan a label on the bottle to confirm its authenticity and meet the producer via a personalised video.

 

You can read more about the Australian Authentic export project and the authenticity label in the March 2017 edition of Olivegrower & Processor.

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