IOC seeks new method to measure EVOO phenolics

The IOC has put out a request for proposals to define new testing methods for the “quantification of phenolic compounds content in olive oils for nutritional labelling claims.” This a watershed moment for high-phenolic EVOO marketing. The IOC has finally admitted that the current official testing methods are not able to accurately measure individual phenolic compounds. The catalyst for this conclusion was the new labeling regulation 432/2012 which came into effect in November, 2012.