With olive oil, ‘pure’ isn’t necessarily virgin

Olive oil, whether refined or virgin, can qualify as “100% Pure,” as long as it does not include the industrially processed combination of pits, skins or pulp known as Pomace, a federal judge ruled. In February, the North American Olive Oil Association sued the Hauppage, NY-based importer Kangadis Food Inc, which operates under the name The Gourmet Factory, for advertising its popular Capatriti product as “100% Pure Olive Oil.” The association called the label misleading because the product contained pomace and was refined, not virgin oil.