Three fronts converging in US olive oil industry

Three fronts in the efforts by American olive oil producers and their supporters to strengthen olive oil standards and competitiveness are rapidly converging. The fronts are: negotiations for the Farm Bill in Congress that would add olive oil to the list of products under import controls; the push for a federal marketing order for olive oil standards; and the USITC investigation of olive oil’s global competitiveness. Each of these efforts is progressing, but resolution and impacts will not likely occur quickly.