Tesco PLC: UK produced rapeseed oil knocking back sales of imported olive oil

Home produced rapeseed oil has become so popular with health conscious shoppers it is now knocking back sales of imported extra virgin olive oil for the first time. Extra virgin olive oil, from the Mediterranean, rose dramatically in popularity during the noughties after being endorsed by celebrity chefs, particularly Jamie Oliver who produced his own range. But now sales have fallen into decline as shoppers turn to healthier rapeseed oil in a move that is not only aiding the home economy but also helping cut down the UK’s carbon footprint.