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Focus Grove Project

Nov 29, 2013
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The Olives New Zealand Focus Grove Project Proposal has now been submitted to the Sustainable Farming Fund for consideration.  The three year project aims to identify, trial and measure best practice in relation to improving outcomes on a group of subject groves, with the resulting information to then be disseminated to other growers so that…

R&D Survey

Nov 29, 2013
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The AOA will soon be disseminating a survey regarding the current R&D priorities, aiming to ensure that these are still relevant to levy payers today.  CEO Lisa Rowntree said the plan was originally compiled in 2009, and in order to ensure that the IAC are making the right decisions, it is important to know that…

… and magazine promotion

Nov 29, 2013
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The AOA has also placed a generic “How to Choose an Olive Oil” full page colour advertisement in the December/January edition of the “Super Foods” magazine, which is on the stands now. Providing information on ‘Extra Virgin’, ‘fresh harvest’ and ‘Australian grown’, the ad guides consumers to our fresh, local product. The ad also features…

AOA EVOO TV campaign

Nov 29, 2013
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The AOA has developed a television commercial featuring leading nutritionist Joanna McMillan, which will air between 1 –21 December. The 30-second commercial will be shown in Sydney, Melbourne, Brisbane, Perth and Adelaide during key programs including The Today Show, news, 60 Minutes, Weekend Today, breakfast coverage, test cricket, Alive & Cooking, A Current Affair and…

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