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Ketchum backs all-out PR press for Spain’s olives

Oct 31, 2014
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Ketchum is handling a six-month $1.2M 2014 “Olives from Spain” promotional campaign on behalf of the country’s trade commission. The through-November effort includes research, planning, consumer advertising, execution targeting consumers and trade service audiences. The campaign is funded by the EU … wouldn’t it be nice if our governmental bodies paid for something similar here!

Italy adopts EU provisions on non-refillable bottles

Oct 31, 2014
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With an unusually fast procedure, Italy’s Chamber of Deputies approved EU regulation 2013 bis (S1533), whose article 19 contains important rules about olive oil. Following the approval, the Italian Parliament finally put into force the new law concerning the “quality and transparency of the virgin olive oil chain.”

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