Olivegrower labelling survey shows more education is needed

We’re focusing heavily on getting labelling of our great quality EVOO right, ensuring that consumers know what they’re getting and get what they want when they buy olive oil. But is it really working? Does the information that we as an industry believe is important to and for consumers actually impact on their purchasing choices? Olivegrower editor Gerri Nelligan hit the supermarket aisles recently and surveyed consumers about their practices and preferences in regard to olive oil labelling. The results were compelling. Don’t miss them on page 23 of the March edition of Olivegrower & Processor, which hits letterboxes this week. And if you don’t get it already, subscribe here so you don’t miss out.