Olive oil tour stops at Britain’s ‘Taste of London’

For the second year in a row, Britain’s annual Taste of London gastronomical event will feature the European Olive Oil Program. The campaign organizers hope its presence at the festival will help spawn increased interest in the so-called ‘liquid gold’. Olive oil, particularly that of Spanish origin, has grown increasingly popular among the Brits in recent years, with sales increasing by 17% since 2009. More than 50,000 are expected to attend the month-long Taste of London event, providing country-wide promotion for European EVOO. Any olive oil producers taking part in the Australia Day promotional events in the UK this year – and if not, why aren’t we? – Ed.