Olive industry calls for better labels

A parliamentary push is on for greater protection of the local olive oil industry, calling for more transparent labelling to stop misleading information on imported olive oil products. NSW Nationals Senator John Williams spoke on the issue in the Senate recently, urging regulatory authorities to “act fast” and avoid the Australian olive industry’s potential decimation from “wrongdoing, misleading advertising and misleading labelling”. In his speech, Senator Williams also accused retail supermarket chains of continuing “to knowingly sell” extra-virgin olive oil products that are “misleading, deceptive and not allowed under Australian standards”.