Eurozone in crisis, olive oil marketers shift targets

The significance of branding and standardising in the olive oil industry has been stressed repeatedly. Branding can establish the quality of a product and build its reputation. More importantly, the added value of branding can yield profits on a par with the quality of the product. But today, as the majority of the Eurozone countries are in the gloomy and steep paths of the lurking financial crisis, firms in the olive oil industry should be cautious … Consumers’ purchasing power is constantly reducing in Europe and soon they will be looking for cheaper products as people in Greece have already done. So, olive oil producers and exporters should think twice before sending their bottles of branded extra virgin to the common European market.