Co-op ridiculed over “meaningless” olive oil label

The Co-op has been mocked for a “meaningless” label on its bottles of own-brand olive oil, which has gone viral online. The label contains just 31 words but devotes 11 of them either to “oil” or “olive”.

The resulting gibberish has been condemned by plain English campaigners and an image of the label has been liked and retweeted almost 50,000 times.

Just the word ‘refined’ among the ‘gibberish’ should put consumers off!