‘Believe in Olive Oil’ campaign to launch in Japan

The International Olive Council (IOC) has announced plans to launch its “Believe in Oil” campaign in Tokyo on July 2, 2015. According to the latest IOC newsletter, the launch will include a series of events, starting with a press conference for Japanese media which will include a lecture on the health benefits of olive oil by Dr Tsuneo Matsuike, a specialist in internal medicine and gastroenterology.