Fun with fonts: how Subway tries to distract you from realizing how little olive oil is in this packet

While it may look like something slapped together in an Intro to InDesign class, this vegetable oil packet from Subway makes for a good demonstration on how to obscure information you need to include but don’t really want people seeing. There’s the obvious size differential, with the most prominent words on the packet being “OLIVE OIL” in large type in the center of the arced ribbon. Below these words, in significantly smaller but still noticeable type, is “BLEND,” which may cause some to wonder what the rest of the stuff is.