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Whole Foods’ efforts to drop prices are culminating in a disappointing defeat

mage: Yelp/Jane W.

mage: Yelp/Jane W.

Whole Foods’ promise to lower prices has yielded disappointing results. Business Insider compared prices on 29 items at a Whole Foods store in Richmond, Virginia, to prices on those same items in November 2015.
Most interesting is the info on EVOO – instead of a lower price, a 49% increase!

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