Where olive oil demand is waxing and waning

The spectacular surge in demand for olive oil in developed and emerging markets beyond the Mediterranean will last at least the next five years, largely driven by health interests, a Rabobank report says. The bank’s food and agribusiness research unit sees market expansion opportunities for big, global brands and also for cost leaders who tap private label growth and set up distribution deals in China. But all need more integrated supply chains, to adapt their business models to suit different markets, and to diversify and strengthen their sourcing amid increasing price volatility, it said.