VN Dalmia offers an olive oil reality check

While debate swirls around how to ensure the quality of extra virgin olive oil in the United States, Europe and elsewhere, consumers in India are getting an entirely different message. In a new campaign rolled out by the country’s largest olive oil marketer, it’s the lowest edible grade – one that can’t even legally be called ‘olive oil’ in most places – that Indians should turn to for a healthier diet. Introducing the only major campaign in the world to promote olive pomace oil.