The secrets of 13% sales growth

You can’t sell olive oil in the current climate – right? And you definitely can’t make money out of it. While that’s undoubtedly the case for many producers, Cretan EVOO producer Terra Creta has seen sales grow by an average of 13% a year for the past five years. They’ve shared their story with Olivegrower & Processor, providing Australian and New Zealand growers with insight into their successful operation and plans for further growth into the future. You can read Part 1 of the feature in the current January 2013 edition of Olivegrower & Processor, or online at www.olivebiz.com.au, and don’t miss Part 2 in the March edition.