The International Olive Council invites the Japanese to “Believe in Olive Oil”

The aim of this new campaign is to introduce new flavours to the Japanese audience and to show how olive oil can be incorporated as a healthy, tasty ingredient in traditional Japanese cuisine. The IOC has officially launched its new campaign to promote olive oil on 2 July at a reception held in the famous restaurant Enju in the Japanese capital, in the heart of the Happo-en gardens.