The International Olive Council invites the Japanese to ‘believe in olive oil’

The IOC has officially launched its new campaign to promote olive oil on 2 July at a reception held in the famous restaurant Enju in the Japanese capital, in the heart of the Happo-en gardens. More than one hundred journalists and representatives of the diplomatic corps from 14 countries attended the press conference organised by the IOC in collaboration with the public relations agency MSL Japan selected through a call for tenders to implement this campaign tentatively scheduled until the end of 2016.