Shoppers urged to be wary of imported olive oil

Hills consumers are being urged to vote with their hip pockets and discourage the influx of cheap olive oil imports by only buying local and certified extra virgin olive oil. Industry representatives say many imports are labelled incorrectly as extra virgin oil when they can be any sort of refined, bleached and deodorised oil made from olives that may have fallen from trees and been on the ground for months. Bald Hills Olive Grove owners Robert Rees and Anama Morriss believe it would send the strongest message if consumers stopped purchasing imported brands.