Olive oil slowdown is ‘temporary blip’, says Filippo Berio’s Walter Zanre

Shaun Weston talks to Filippo Berio UK managing director, Walter Zanre, about the olive oil industry and his hopes for the Filippo Berio brand. You’re relaunching Filippo Berio with new packaging. Why did you decide to do this? Walter Zanre: We have introduced our founder’s image to communicate our brand values to shoppers. Filippo Berio was a real person and had a passion for olive oil. His values are as true today as they were then, but we’ve been guilty of not effectively telling people about this.