Olive oil jeans said to moisturize legs

Google “olive oil” and “jeans” and many results address stain removal. But Wrangler has generated buzz in Europe this month with women’s jeans deliberately infused with the popular vegetable oil. Its Denim Spa range includes jeans with an olive extract finish “for moisturization”. There’s also an aloe vera model “to soothe sensitive skin” and an “anti-cellulite” one called Smooth Legs.

Someone’s been thinking way outside the marketing square there – Ed.