Olive inventories grow despite poor crops

Californian table olive distributors still have seven million cans in storage despite another disappointing crop in 2011, the head of a state marketing group said. Growers in California ended up with just under 27,000 tons from last year’s harvest, noted Alexander Ott, executive director of the California Olive Committee. That’s a mere drop in the bucket compared to the record 195,000 tons harvested in 2010.
Still, inventories grew from the 5.3 million cans on hand after last season, which is causing the committee to ramp up its marketing programs. The panel is using Twitter and Facebook and attending blogger conferences to younger consumers who aren’t as aware of California olives, even though they’ve long been grown in the state.