Olive Council deputy director urges producers to improve quality

Spain’s olive oil producers need to adapt production to reflect the reality of worldwide demand – or face further losses, warns International Olive Oil Council deputy director Ammir Assabah. “The situation is not easy, unfortunately not just for Spain but for many other countries too,” Assabah told reporters. “Many countries have stocks and find themselves in a difficult situation. The important thing is to create value-added, particularly to improve product quality, to gain market positioning and to make adjustments so that supply matches demand. These are measures countries can take in the light of the data released by the IOC.”