“Liquid gold” set to gain more customers in China

Zhang Min would be very happy to be able to buy a 250ml bottle of Spanish olive oil for what he pays for a 2,500ml bottle of peanut oil. For the 34-year-old human resources specialist at a multi-national company in Beijing, that would be a good deal. Zhang thinks of olive oil as “liquid gold” that has many more health benefits than traditional Chinese cooking oils such as soybean, peanut and palm oils.