Greece has no real strategy to promote its olive oil

During a recent debate in the Greek parliament the deputy Minister of Agriculture was challenged about olive oil by a member. He replied: “Producers can and should create groups in order to have more power while negotiating in the markets and achieve better prices for their products. For this, standardisation is of utmost importance since it gives added value to the product”. He added: “The ministry considers olive oil a national product of high nutritional value, extra quality and of great economic value for the country…that’s why we support it with actions.” It is more than clear that the Greek state still has no clear and defined strategy about promoting olive oil.