Frutarom USA to launch olive leaf extract for booming heart health market

The heart health market is set for a new entrant as Frutarom USA announces the launch of an olive leaf extract with reported blood pressure benefits. The ingredient is described as water-soluble for use in still or carbonated beverages, and is also stable in film-coated tablets, and is backed up by data in the scientific literature. Sales of US heart health ingredients (wholesale) topped $563m in 2008 and are predicted to exceed $1bn by 2012, reflecting a compound annual growth rate of 20%.