The four key health concerns driving Chinese consumers to spend more on functional foods
By Cheryl Marie Tay+, 14-Sep-2017
Demand for functional food and drink has shot up in APAC, particularly in China, where 80% of the population claims to want to make their diets more healthy. And four key health concerns are driving sales.
Protection from pollution via foods high in antioxidants is one of the key drivers. Hello EVOO!