FMCG companies like Marico, GlaxoSmithKline take their brand war to muesli, oats and olive oils

Emerging foods categories such as muesli, oats and olive oils are getting increasingly competitive with more food marketers joining the rush to capitalise on increasing demand for health food. Edible oil major Marico will extend its Saffola brand into the muesli market this week, likely to be followed by GlaxoSmithKline Consumer Healthcare (GSKCH)’s within few months.