FGC: Not a fair go

Katherine Rich, CEO, NZ Food & Grocery Council, examines a recent TV report. The olive oil producing countries of the Mediterranean guard their reputations very jealously; probably about as jealously as New Zealand guards its dairying reputation. To an olive oil producer in Spain, Italy, or Greece, the subject of extra virgin olive oil and how it is produced is as important as the quality of milk powder or cheese is to Fonterra.