Court finds olive oil grades mean little to “ordinary” consumers

Kangadis Food Inc, the olive oil company being sued by the North American Olive Oil Association (NAOOA) has admitted that, “at all relevant times prior” to the lawsuit, its Capatriti brand “100% Pure Olive Oil” was not pure olive oil. It was olive pomace oil instead. NAOOA estimated Kangadis sells about one million tins of the product each year.