Council seeks input on olive oil definitions and test methods

Stopping use of the descriptive terms ‘pure’ and ‘light’ – which have long misled olive oil consumers – is among changes sought by industry members that the International Olive Council is now seeking feedback on. Redefinition of the term “olive oil” – currently used for products containing a mix of refined olive oil and virgin olive oil and another source of consumer confusion – is also on the table as part of a proposal from Turkey.