Conference offers more ideas for Greek olive oil marketers

The Fifth Greek Olive Oil and Olive Festival took place in Athens in April. The event attracted consumers as well as those involved in the olive and olive oil industries; Participants received up-to-date information in the field of production, legislation and promotion of olive oil and olives. Of particular interest was the educational session presenting new marketing concepts for Greek olive oil producers. Speakers discussed the importance of a new approach to this age-old product of Greece.