Chile Oliva Launches “Truly Extra Virgin” Campaign

On April 10 Chile Oliva, the Chilean Association of Growers and Producers of Olives and Olive Oil, launches its first consumer campaign in the U.S., which asks the question “How Virgin is Your Extra Virgin?” The mission of the campaign is to expand the position of Chilean extra virgin olive oil into new markets, with a focus on New York, Miami and Boston. The campaign was created by Vivaldi Partners Group, a global brand strategy and marketing consulting firm.