Carapelli olive oil campaign stresses social sharing

Imported Italian olive oil brand Carapelli is looking to harness social media sharing in its first new (US) brand campaign in five years. Dubbed “Made with Care, Made to Share,” the campaign’s hub is a relaunched site. The site focuses on offering recipes and provides links to Facebook, Twitter and Pinterest (as well as promoting the hashtag #justsharing) to encourage users to share the recipes and discuss the brand, Italian cooking and entertaining through their own pages/accounts.