After bruising season, Italy combats fraud and invests in its future

On January 21, the Italian minister of agriculture, Maurizio Martina, organized a meeting to take stock of the situation in the Italian olive oil sector, for which 2014 was a disastrous year. The meeting was also attended by the regional commissioners for agriculture and the main stakeholders of the Italian olive oil supply chain. One of the objectives of the meeting was to define a long-term strategy against counterfeit “Made in Italy” oil and strengthen “interventions,” or the financial resources to support producers.