Hard line proposed on flavored olive oil labeling

The days of flavoured olive oils being labeled ‘extra virgin olive oil’ or even just ‘olive oil’ could be numbered in International Olive Council (IOC) member countries. The IOC – the peak body governing the sector – is to consider advice next week that it apply a strict interpretation of its trade standard. That would mean defining extra virgin olive oil as the juice of the olive “and nothing else” and olive oil “solely as the blend of refined olive oil and virgin olive oil without the addition of any other product.”