11 pounds of olives are used to produce 32 ounces of extra virgin olive oil

With the health benefits of olive oil on everyone’s lips and the movement toward more flavorful tastes, the time is right for this 8,000 year old tradition to become an irresistible, national force. Small wonder! September 30, is National Extra Virgin Olive Oil Day.

Also some good consumer info and messages about olive oil – except the one about smoke point.